5 Keys to Creating a Social Media Strategy for Your Book

5 Keys to Creating a Social Media Strategy for Your Book Five Keys to Developing a Solid Social Media Strategy Andrea Dunlop is a Reedsy social media and marketing consultant with over ten years in the publishing business and the author of the novel Losing the Light. In this post, she reveals what it takes to create a great social media strategy and begin to use social media like a pro.When I see authors using social media- whether I’m on the clock with a client or just perusing- I often see them using social media in a very ad hoc way. This leads to the ever-popular refrain â€Å"social media doesn’t sell books†- which it doesn’t unless you use it correctly. As an author, your aim on social media is to interact with influencers and to expand your reach to as many potential readers as possible.Here are five keys to building your social media strategy so that you can make the best of the time and energy you spend marketing your work:1. Know Your Audience I always encourage authors not to get too caught up in the numbers on social media. Much of the magic comes from the serendipity of being able to connect with people you wouldn’t otherwise meet or connect. That said, there’s no point in spending a lot of time and energy (and possibly money) on something if you’re not going to measure the results.I have a social media dashboard where I track everything from Twitter followers to Amazon rank on a weekly basis. The point of this is not to obsess over the data but to recognize what’s working and what isn’t so that I can feel free to abandon the ineffective strategies and double down on what worked best.For more tips on using social media as an author, check out this charming infographic!Is there a social media strategy or platform that has worked wonders for your books? We'd love to hear your thoughts and questions in the comments below.