Week 2 discussion and participation Essay Example | Topics and Well Written Essays - 750 words

Week 2 discussion and participation - Essay Example The author of the article claims that the basic principle is focus. A great example illustrated in the article regarding focus was the case of Dell Corporation. Dell was able to penetrate the computer marketplace and increase its market share by focusing on the direct sales marketplace. The acronym developed the authors of the article was very practical. FOCVS is the acronym created in the article. The FOCVS system can be used by marketers to implement marketing strategies. F stands for first. It is common marketing knowledge that the first company that penetrates a marketplace will built a competitive advantage over the competition. O stands for do the opposite. Marketers can differentiate themselves by doing the opposite of the competition. C stands for category dominance. When marketers concentrate on one category of products they can build greater organizational knowledge which helps innovate within its category. V stand for visualizing the market. The use of a great image for a product can enable marketers to captivate the minds of its clientele. The last letter stands for second brands. More brands give marketers more options. The carnival cruise line presentation provided a lot of valuable knowledge for marketing students. Customer centricity allows companies to achieve a better relationship between the company and the clients. The use of segmentation is a great way for marketers to identify the customer attributes that can add value to a firm. For example if the demographics of a country are that 60% of populations are women companies should develop more consumer products for females. The marketing metrics calculated by the marketing department must be used as tools to implement marketing tactics. The performance of the marketing department is greater when strategies can be implemented faster. Segmentation is a marketing strategy that can provide a lot value to the customers. Segmentation can be used by